Wednesday 15 February 2017

Qualities that Make you an Exceptional Mobile App Entrepreneur

 
The business of app marketing companies have come to a point where a new app is released every single day. The outstanding practice of generating leads from this business is one of the attributes of successful mobile app entrepreneurs. The article is going to talk on the habits that successful app entrepreneurs have in common. 

mobile app enterpreneur

At one hand, where app marketing holds prominence, getting extended visibility for the business from the same practice is something that successful marketers never miss. It is one among the several qualities that leading app entrepreneurs must have. Here is more about the habits that are sure to lead you to the race of successful mobile app entrepreneurs. 

A thorough knowledge of the app store

Entrepreneurs indulged in mobile app marketing must eat, breathe and sleep in the mobile app development space. Additionally, app marketing trends are changing with a lightening speed, which in turn makes it mandatory for entrepreneurs to have complete knowledge about the same. 

Studying the trends of app store in a daily basis is a helpful practice to begin your journey of being a well-renowned app entrepreneur. For every professional, it holds importance to understand the hits and misses. Also, it is equally important to know trends that are working and those that are not.

Learning from the app development strategies that go wrong

Mistakes teach us new experiences & it goes exceptionally well with the app strategy that go wrong many times. Let the learning teach you new lessons that you can opt for creating an innovative client centric application. Learning from other’s mistakes is a great way to add on skills to your knowledge.

Also, keep studying the apps that are ranked top along with those that have lower downloads. Every app is a new case that can add more understanding about new trends, recently created themes, game mechanism and much more from the technical aspects.

The promotional activities

Quality apps have the potential to promote themselves and what if your business gets promoted additionally? It is one of the approaches that successful entrepreneurs work on while releasing the app with additional promotion. Well, the key factor to keep an eye on is the strategy you are going to work on. 

Promoting an app is important also so that users can be aware about the same. It is only possible for the users to download an app in case they know its existence. Alternatively, a well-versed app entrepreneur will always get the most out of such chances through additional app promotion techniques.

Team management remotely

Mobile app development has gone global today and thus you have designers from one country, developers from other location and the customer support service is coming from a third location. In such a scenario, app entrepreneurs must have the potential and the required skills to manage their team from remote locations. 

For the same reason, it is important for the app entrepreneur to understand how that particular human component is progressing in the required area. Working with remote resources saves you a great deal of money, efforts and make exceptional workforce available at a fraction of cost. 

The bottom line

This is all about the constructive habits that an app entrepreneur can adopt not only for being successful but also for providing additional visibility for the business. The approach is sure to boost your credibility and help business achieve new goals. What’s more is required to earn success in the business.

Appdexa is a global marketplace that uplifts the visibility of top mobile app marketing companies by offering suitable leads to them. The platform narrows the space between the companies and the clients. 

Monday 6 February 2017

Things to Take Care While Considering App Store Optimization Practices

 
App store optimization practices are important to perform in order to let the users aware of the applications that have just been registered at the store. Marketers need to do a number of tasks with so much of efforts in order to register the app in the app store. For the developers, the most irritating element is to design app user page with a number of elements in it and getting to know that users are not interested in browsing through the same and are opting for not to install the app.

app store optimization


Visitors to the app store come from a variety of channels including paid media, organic discovery, viral channels and more. As everyone of these users have consideration different than the others and thus the presentation of your app in the app store will play a role in impacting the decision of the users. With the same reason, a better version of an application has got all the potential to increase the downloads.

Know the users first

Prior to designing the app store page, it is important to know what your users are looking for. Considering the element which could drive the audience to app download is another important factor, which a developer must think on. This methodology behind so much thinking is termed as “Design Thinking”.

Design thinking, basically is the process of gaining user’s attention across every step of app designing funnel. Only after getting the details of the designing process that your users are most familiar with, it is important to include the same in the app development process. It will help you create a journey that will maximize the user downloads. 

Optimizing app store for customized user experience

As soon as users land on a page, they glance over the same in order to decide whether or not to download the app. After going through the content for a while, the users take the decision. Along with the content other designing elements thus make the overall impression and impacts the number of downloads.

Thus, prior to designing the app, the most important concern is to use dynamic elements in order to entice the users. Additionally, the content needs to be engaging so that it could bind the users with the app and compel them to try for the services of the application. 

A brief about ASO tests

ASO or app store optimization tests are performed in order to identify if the icons and other designing elements have been correctly designed. Here is a short description on the app elements that must be checked sincerely.

Icon testing

Icon testing is probably the most important of all tests. Your app’s icon is the first line of introduction of your application to the users and thus it should be remarkable enough to impress the users. Having an impressive icon has the potential to be the marketing face of your product. 

Testing the designing elements

Besides testing the app icon, it is also important to test other designing elements including the app navigation pattern. The aim with the testing is to offer a superb experience to the users so that they might not come across any of the flaws. Thus, running an optimal testing session is most important. 

Conclusion

App store optimization technique is a way for improving the overall visibility of your application in the app store. It helps the users know about the application that has been launched in the app store. As thousands of apps are launched every single day, it is important to work extraordinarily to launch your app successfully in the app store. 

Appdexa is one of the finest podiums that aims to add on the names of mobile app development companies so that users can make their connection effortlessly with the firms listed under similar category.